In fact, they picked Dante specifically because he looks like a lion -- the King of Beasts. Who better to wear their clothing?
These are some of the stills from his recent
Dante says "Buy Adidas -- it makes you look great, feel great and be great!"
Then he roars as loudly as possible "Just GRRRRRRRRRRRRRR8!"
Tony the Tiger step aside. And as for the other Tiger, maybe one day you'll be great again, but it takes a pure heart and gentle nature to qualify. Take a lesson from Dante, King of the Beasts, and Gentle Giant.